Craniologie is a niche retailer in Colorado that curates action sport gear for your neck and above – from helmets and audio solutions to eye protection and headcams. When we set out to create the brand persona for Craniologie, we visualized ourselves playing on the moon – transcending time and space. When we returned to earth, we put our creativity to work for this retail concept store and produced the retail launch kit and supporting communications.

Brand System
Identity Trademark
Retail Environment