When approached by the ambitious founders of GRAYL, we jumped at the opportunity to get involved with an issue that has such massive social and environmental implications. Over the course of 6 months, we crafted a complete brand strategy and messaging platform that outlined the company's core purpose, mission, values, and persona. We're excited with the outcome of the visual brand identity but most proud of the conceptual development of the tagline (Drink Freely), naming strategies, copywriting and brand messaging.
"GRAYL knew its product and knew its customer - but we didn't know how to introduce our customer to our product. That's where EVRYBDY came in. They helped us develop a rich array of communication techniques that translated our passion for water into a cohesive story that invited customers in. "
– Travis Merrigan, Co-Founder at GRAYL