Starbucks Bold

EVRYBDY creative lead, Corin McDonald was employed by Starbucks as creative manager and senior designer for the 2010 Bold Coffee Campaign. The heritage coffee story of Starbucks was the overarching message, along with the reminder that Starbucks is more than just a triple grande nonfat caramel latte. Brewed coffee is where they began and it's still a focal point for the global corporation. Naturally, a burlap textured theme ensued and we went to work, threading the campaign message through every retail touch point.    

Brand Campaign
Advertising
Product Graphics
Merchandise
Retail Environment


evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald

"Corin McDonald was a wonderful addition to the Starbucks Global Creative Team."

– Alice Sasaki, Group Marketing Manager, Starbucks


evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald
evrybdy branding logo design website marketing packaging starbucks bold seattle corin mcdonald