What We Did

Name
Brand Development
Digital Marketing
Website
Merchandise

Fit Adventure reached out to EDG for a comprehensive rebrand with a focus on attracting extreme outdoor athletes to their professional training and sponsorship program. We renamed the company Terrain, as it aligned with their philosophy that no two athletes are alike and no terrain is the same. The result was a bold high-energy visual system that resonated within the industry and was easily used in a variety of sponsorship applications.